Overview & Core Concepts
This step explains the three primary building blocks used to describe and evaluate any poultry operation. A complete farm plan requires defining all three:
The Three Building Blocks:
- Production Purpose (What you produce): Describes the biological output and market goal of the flock (for example, broiler meat, table eggs, or hatching eggs).
- Production Intensity (How birds are housed and managed): Describes the physical containment system, environmental management, and biosecurity protection (for example, free-range, open-sided shed, or climate-controlled EC shed).
- Business Operating Model (How the business is organized): Describes who owns the birds, who supplies feed and chicks, who manages daily farm work, and who takes responsibility for market price risks (for example, independent, contract, or COCO).
Learners will explore how every poultry farm exists at the intersection of these three separate choices and how they shape daily farm work and business stability.
Why This Matters
Establishing these dimensions prevents classification errors and ensures clear communication with lenders, builders, and corporate integrators. It provides a structured, logical framework to plan and evaluate poultry businesses.